Every home project comes with excitement, new ideas, and big expectations, but also decisions, timelines, and trade-offs. One of the most helpful frameworks we return to throughout the design process is the Cheap, Good, Fast principle. It’s a simple concept, but one that can bring clarity and calm to what often feels like a chaotic journey.
The idea is this: you can choose two of the three, but rarely all three at once.
You can have something affordable and fast, but it likely won’t be the best quality. You can have something quickly and of good quality, but you will pay a premium for it. And you can have something cost-effective and elevated, but it will take time. Understanding this early helps set realistic expectations and creates a shared understanding between designer and client as decisions arise.
For homeowners, this principle becomes a reliable guide throughout the project. When questions arise concerning budget, timeline, or quality, we can point to what matters most to you. Is speed greatly important? Is long-term quality non-negotiable? Is staying within a certain budget your primary concern? There’s no wrong answer, but being honest about your priorities allows the process to move forward with intention instead of frustration.
We often remind clients that some of the most impactful pieces in a home are worth waiting for. A well-made sofa, a custom bed frame, or a thoughtfully designed fireplace may take longer to arrive, but the result is a piece that feels right, functions beautifully, and stands the test of time. Rushing these decisions often leads to compromises that are felt long after the project is complete.
Our role as designers is to help navigate these trade-offs with expertise and clarity. We guide you through where it makes sense to invest, where flexibility can live, and when patience will pay off. By aligning expectations early and revisiting them throughout the project, we’re able to maintain momentum while protecting the overall vision.
At the end of the day, a successful project isn’t about doing everything as quickly or inexpensively as possible. It’s about making thoughtful choices that reflect your priorities and result in a home that feels cohesive, lasting, and tailored to you. The Cheap, Good, Fast principle helps keep that perspective front and center, allowing the process to feel grounded and intentional from start to finish.